There is no denying the appeal of working for yourself. The independence of working toward your own goals, the flexibility to determine your schedule and needs, and the freedom to take your business where you want it to go are all incredibly enticing things that you can achieve by investing in a franchise.
Many American franchise brands are moving into international expansion, looking for franchise owners all over the world. Here are four tips for making it work as an international franchise owner of an American company.
Learn from the Company’s Experience When you invest in an American franchise, chances are you are working with a company that has quite a bit of experience both in its industry and in franchising. An experienced franchise agent can teach you a lot about operating your business, attracting clients, and so much more.
Even if you have owned a business before, there can be a lot to learn about franchising. Many Senior Helpers international franchise owners have not owned businesses before, so we teach them the ropes of our business and the industry, and they turn around to build their businesses with that knowledge.
Use Your Local Knowledge One of the greatest strengths that you have is your knowledge of your community, culture, and language. An American franchise brand may have a working knowledge of these things, but it does not compare to your intimate understanding of what makes your community tick.
Learning from the franchise company is an important part of being a franchisee, but also bear in mind your existing knowledge of your market.
Don’t Rely on the Name A recognizable, American brand name can be of huge value to an international franchise owner, but too often people rely on the brand name to do all the work. Even with immediately recognizable American companies, this is certainly not the case.
As franchise owner, you will need to put in plenty of time and effort to attracting clients to your business. Getting complacent in your work will do your franchise a disservice, and will certainly not help it grow. Owning a business requires plenty of hard work, so do not fall into the trap of counting on the American brand name to bring you business.
Find Quality Employees A key to your running a smooth franchise is having a team of qualified employees. A quality staff can have a big impact on the way your business runs, making everything go smoothly for you. As owner, you have a lot going on every day—bookkeeping, advertising, human resources, marketing, management—so being able to delegate tasks to reliable people is essential. There is nothing better for a business owner than being able to rely on his or her employees.
Follow the Franchise System Choosing to invest in a franchise, as opposed to starting your own business, means that you are confident in the company’s brand, methods, and systems. It would not make sense to invest in a franchise and then argue with the company about how to do things, what rules to follow, and so on.
Investing in a Franchise in America As we already mentioned, the franchise company has experience operating in a variety of markets, so chances are, the systems in place are there for a reason. If you are looking to reinvent the wheel, owning a franchise may not be the best option for you. But if you are looking for the freedom of being your boss by investing in a franchise while having all the support you need, then franchising is the perfect option for you!