Providing What Families and
Their Loved Ones Need Most
After retiring from a long and successful career in the toy industry, Bob Nations decided to feed his entrepreneurial spirit and take on a new business venture. At the same time, Nations and his family were forced to put his grandmother, who was suffering from Alzheimer’s, into a nursing home due to the lack of suitable in-home care options. His grandmother sadly passed away six months later and Nations decided to open a Senior Helpers franchise in her honor. Since then, Nations has been providing his community with the first-rate senior care that he once could not find and has built his business into one of Senior Helpers top franchises.
“The one thing I wasn’t aware of when I started was how great and rewarding my job can be. It’s amazing the impact we have on people’s lives each and every day.”
Being an entrepreneur at heart, after retirement I began looking for new business opportunities. At this time, my grandmother, who was suffering from Alzheimer’s, fell and broke her hip. Due to a lack in adequate in-home care options I was forced to move her into a nursing home where she passed away just six short months later. The death served as a beacon to me, shortly thereafter, I decided to invest in a home care franchise in her honor. I sought senior care franchises that offered renowned dementia care, excellent coaching programs and those with proven business models in place.
I quickly set three goals for this new business; (I) to be the best, not the biggest, (II) be in the top 10% of all Senior Helpers franchises and (III) give back to the community.
Beyond monetary success, my favorite part of being a Senior Helpers franchisee has been the ability to give to the community what was once unavailable to me – a quality in-home care choice that gives families peace of mind.
The one thing I wasn’t aware of when I started was how great and rewarding my job can be. It’s amazing the impact we have on people’s lives each and every day.
Pete was no stranger to running small businesses. After a career in running the operations for several franchisors who worked directly with independent franchise owners to ensure they were successful, Pete knew that he could enjoy the same success if he found a proven system that could help him capitalize on a growing market opportunity. He saw that opportunity in senior care. While in-home senior care was very different from his experience working with Arby’s and Taco Bell franchisees, he knew that steady adherence to a proven system combined with his drive and business know-how would help improve his chances for success. And it turns out that his chances were great, due to his drive, business knowledge and a system that works. Read on to learn to what makes him tick and how he has achieved success.
Obviously for a long-term growth opportunity, and I felt this was a niche that needed to be filled. I wanted to make a difference in peoples’ lives. The most vulnerable people are the elderly and that’s why you want to become a franchisee. They just a need someone who is trustworthy and honest. I personally had heard a lot of horror stories and I knew something needed to be done. I knew if we could get the right people involved and the best caregivers we could really help people.
I do feel like I’m part of the team, for sure. They are always accessible. The tools they provide from training, to how to market the business, and everything in between is always at your fingertips.
Honestly I just took their strategy and used it to focus on the hospitals and the rehab centers, on anything that has a point of interest for the elderly. I followed the company and what they’ve provided us and that’s helped me be very successful.
There wasn’t a pre-launch in my situation so I didn’t have a count down. We had 20 clients when I first started, but after I started I just strictly followed the strategy that was given, plugged into the system, and that was extremely valuable.
You really have to be patient and you have to be loving and caring. This is about making a difference in the lives of the elderly. Surround yourself with great people, and as the owner make sure you are a big part of the hiring process.
I think that I wasn’t always as patient as I am now, its trickled on over to my family, children, and wife. If I can be that patient with elderly I can be that way with my own family. It has certainly had a personal impact in my life. I now call and visit my own parents much more as well as send more care packages now. You really don’t realise how fragile people are until you are in this business. It truly makes you want to treat people better.
Fran is a special person, one who put her professional career on hold to raise a family. However, Fran became involved in caregiving and finding assistance at home for both her grandparents and in-laws, during which time she found a lack of quality and compassion in the services provided. She could recognize the opportunity to provide a service that was in demand, and she also fell in love with helping seniors in the senior community. All of this inspired her to get involved and provide the quality care and services seniors need and deserve. Using her business background, education and personal experience providing care and support for her elderly loved ones, she decided to open her own Senior Helpers. Read her story below, and discover how she used the Senior Helpers system to deliver on her dream of running a business and helping the seniors with whom she fell in love.
I actually had been a stay-at-home mom for 20 years doing some part-time work while raising children. So I didn’t have to leave anything, but wanted to plan what to do now that my children were grown and just go for it!
I take the info that they provide, and the training, and all the tools, and make them my own. I think you have to tailor what they offer you, all the backbone of the business is there but you have to tailor it to meet your own personal style and how you feel comfortable conducting your own business, but also tailor it to meet the needs and environment of your community. People from east coast and west coast are very different, so you have to adapt to be successful.
I was really happy with the training. I am very type A researcher, I always have a lot of questions and am very detail oriented. So, naturally I felt like I researched a lot of different companies but felt best with what Senior Helpers had to offer. It wasn’t just the training, it was also the support. Our franchise support specialist was very helpful and would call us and check in and make sure we were following proper steps to get everything set up to be successful.
They are constantly offering support, always helping, and they are always creating and inventing new programs and things to utilize and use in the market place. I feel like I have plenty of material, and different marketing strategies to help me be successful.
The secret is that the owner needs to be very involved in the business. You need to be the face of your business, you need to know everything that is going on at all times, and be out in your community. You need to be willing to work hard and long hours. Surround yourself with people that have the same vision and same goals that you have. You have to be passionate about this type of business and be all in for it to be successful.
It is extremely rewarding. When you see that you’re making the difference in the lives of seniors and that you are helping an entire family deal with the process of their aging family member, it brings much more purpose to your career.
Jim, along with his wife and partner Elizabeth, took a leap of faith together after Jim’s 30+ years of working in the high-tech space. After working as a Director of Sales for firms as diverse as Emerson Electric, Tyco Electronics and others, Jim and Elizabeth made the leap to open a Senior Helpers franchise, and they have never looked back. Read below and get familiar with what Jim and Elizabeth like and what has worked for them.
Jim worked the corporate life for many years, and finally hit a point where it wasn’t palatable anymore. He had a wonderful opportunity to leave with benefits so he took it. After 30+ years in high tech, multiple management and corporate changes, and years of international travel he decided he wanted to do something local and feel good giving back. After deciding he was too young to retire and wanted to support his local community, Jim found Senior Helpers.
One of the things that impressed Elizabeth and I was when we went down and spent a day with Senior Helpers Executives and had a chance to connect on personal level. We liked their approach and values. Out of the home care companies we looked at (over a dozen) and tons of due-diligence we realized we connected with Senior Helpers the most. I can always contact staff to help and work with us on any issues. Sometimes I feel like I’m their customer, if I call they answer.
I think the main thing is that we have a business consultant we work with every few weeks and we talk about our goals. If we run into issues or questions we can use the team to help get an answer. A big tool is the existing owners in the system that we can talk to as well. We always reach out to corporate or other operators because chances are that someone has run into the problem before and has a solution. The background of all the different owners is so diverse, and there is a wealth of information to tap into, and people are willing to help.
Certainly the week of training in Baltimore was a huge help. We had no background in medical or the home care industry. Naturally, you get excited when you buy a franchise but really don’t know what you’re getting into. The training helped us with basic things we would need to get set up and run the business.
It is a lot of individual hard work. It’s nice to know you have people you can fall on for questions about anything at any given time.
Roden had an over 20-year history in the automotive industry and was preparing to start her own business. Plans changed after her mother became the main caretaker for her ill father. She quickly switched business directions to home care after seeing an acute lack of options in the market. In order to make a difference for families like hers and bring much-needed quality home care to her area, Roden sought a well-known, established senior care franchise with a proven business model and support resources.
After my father was diagnosed with Alzheimer’s, I struggled to find quality in-home care options for her family. As an entrepreneur who wanted to start my own company, I recognized a desperate need in my market for dementia care and I sought to make a difference. Relying on the trusted Senior Helpers brand and superior training and support services, over the last eight years I have built a highly successful franchise business throughout my territories in Southeastern Michigan.
I chose Senior Helpers because of its established brand, superior training program and territory options. As one of the largest in-home senior care companies in the world, the Senior Helpers brand is highly visible with a strong reputation for quality, which immediately established my business as a trusted care provider. I continued to see success by utilizing the highly targeted Senior Helpers training programs. The proven programs assist new franchisees during the beginning stages of opening their business, walking them through the necessary steps and processes that set them up for continued growth.
It is so rewarding to have a company that sustains me personally and financially where I can make a difference in the lives of families and caregivers.
My first full year as a Senior Helpers franchisee I reported an incredible growth rate of 146%. Since then I have continued flourishing and through Senior Helpers tools, programs and continued support, I have doubled my territory locations. Now servicing six territories throughout Michigan, I currently own six franchise locations.