Franchisee Testimonial: Barbara Roden

Learn how Barbara Roden transitioned from a career in the automotive industry into success as a Senior Helpers home care franchise owner.

Roden had an over 20-year history in the automotive industry and was preparing to start her own business. Plans changed after her mother became the main caretaker for her ill father. She quickly switched business directions to home care after seeing an acute lack of options in the market. In order to make a difference for families like hers and bring much-needed quality home care to her area, Roden sought a well-known, established senior care franchise with a proven business model and support resources.

What made you decide to become a Senior Helpers Franchisee?

After my father was diagnosed with Alzheimer’s, I struggled to find quality in-home care options for her family. As an entrepreneur who wanted to start my own company, I recognized a desperate need in my market for dementia care and I sought to make a difference. Relying on the trusted Senior Helpers brand and superior training and support services, over the last eight years I have built a highly successful franchise business throughout my territories in Southeastern Michigan.

What has been your success rate with Senior Helpers?

My first full year as a Senior Helpers franchisee I reported an incredible growth rate of 146%. Since then I have continued flourishing and through Senior Helpers tools, programs and continued support, I have doubled my territory locations. Now servicing six territories throughout Michigan, I currently own six franchise locations.

What is the best part of Senior Helpers?

It is so rewarding to have a company that sustains me personally and financially where I can make a difference in the lives of families and caregivers.

Why did you choose to franchise with Senior Helpers?

I chose Senior Helpers because of its established brand, superior training program and territory options. As one of the largest in-home senior care companies in the world, the Senior Helpers brand is highly visible with a strong reputation for quality, which immediately established my business as a trusted care provider. I continued to see success by utilizing the highly targeted Senior Helpers training programs. The proven programs assist new franchisees during the beginning stages of opening their business, walking them through the necessary steps and processes that set them up for continued growth.