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Bob Nations

After retiring from a long and successful career in the toy industry, Bob Nations decided to feed his entrepreneurial spirit and take on a new business venture. At the same time, Nations and his family were forced to put his grandmother, who was suffering from Alzheimer’s, into a nursing home due to the lack of suitable in-home care options. His grandmother sadly passed away six months later and Nations decided to open a Senior Helpers franchise in her honor. Since then, Nations has been providing his community with the first-rate senior care that he once could not find and has built his business into one of Senior Helpers top franchises.

“The one thing I wasn’t aware of when I started was how great and rewarding my job can be. It’s amazing the impact we have on people’s lives each and every day.”

Why did you decide to become a Senior Helpers Franchisee?

Being an entrepreneur at heart, after retirement I began looking for new business opportunities. At this time, my grandmother, who was suffering from Alzheimer’s, fell and broke her hip. Due to a lack in adequate in-home care options I was forced to move her into a nursing home where she passed away just six short months later. The death served as a beacon to me, shortly thereafter, I decided to invest in a home care franchise in her honor. I sought senior care franchises that offered renowned dementia care, excellent coaching programs and those with proven business models in place.

What were the first goals you set while starting the business?

I quickly set three goals for this new business; (I) to be the best, not the biggest, (II) be in the top 10% of all Senior Helpers franchises and (III) give back to the community.

What is your favorite part of being a Senior Helpers Franchisee?

Beyond monetary success, my favorite part of being a Senior Helpers franchisee has been the ability to give to the community what was once unavailable to me – a quality in-home care choice that gives families peace of mind.

What has been your biggest surprise with this business?

The one thing I wasn’t aware of when I started was how great and rewarding my job can be. It’s amazing the impact we have on people’s lives each and every day.