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The Process

The Process

Our Discovery Process is designed to give you a complete evaluation of Senior Helpers while we consider you in becoming part of the Senior Helpers family.

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General Steps to Become a Senior Helpers Franchisee

Our Discovery Process is designed to give you a complete evaluation of Senior Helpers while we consider you in becoming part of the Senior Helpers family. A good fit is important to us in strengthening our brand and for you to find the right elder care franchise opportunity. We here at Senior Helpers take pride in our work and share core values to ensure a level of excellence unmatched in our industry. Here is what you can expect as you move through the process of becoming an owner of a Senior Helpers franchise. 

The Path to Franchise Bliss In Numbers

5

Weeks on average to complete the approval and training process

$129K

Average total initial investment cost per franchise territory

60

You can expect to open in as little as 60 to 90 days after approval

Woman speaking with man on phone.After a prospective franchisee shows interest in the brand, the Senior Helpers team conducts an initial call reviewing territory and the investment required. Also reviewed during this call is the candidate’s personal goals regarding owning a homecare business and why they think they would be a good fit.

Man on phoneThis is the first step in learning more about the Senior Helpers brand and is a one-hour live webinar, hosted by the VP of Franchise Development, to discuss the company’s history, vision and brand differentiators. At the conclusion of this call, the Franchise Disclosure Document (FDD) is sent to the candidate.

People speakingThe second webinar discusses the support the company gives franchisees, through operations and opening training. Step-by-step guidance is provided for once setup, operational policy and procedures, staffing, financial planning, licensing and regulations. Senior Helpers provides ongoing support through organizational chart analysis, training systems to ensure the franchisee’s stay in-line with industry trends, KPI monitoring, marketing, compliance and operational reviews.

The third and final webinar is designed to give prospective franchisees a complete understanding of Senior Helpers marketing and IT systems and covers ways to drive new business. The team provides marketing programs and collateral to support all aspects of the company’s programs, including commercials, radio spots and a robust digital marketing strategy.

Woman at computerFranchise candidates get the opportunity to speak with current franchisees. They can ask questions and gain the perspective from current owners running their own successful franchise.

Man and woman speakingThe sixth step involves a call with Senior Helpers CEO Peter Ross, so candidates can get an in-depth understanding of the company’s vision, core values, and direction as they move ahead in the process.

People at a conference table.The seventh and final step of the process is the “Meet the Team Day.” Once candidates are approved, they are invited to visit the corporate headquarters in Towson, Maryland. Candidates attend meetings with key members of the executive team, where they will receive a comprehensive overview of each department. Once all parties have agreed to move forward, the candidate is awarded the franchise and signs the franchise agreement to conclude the discovery process—signaling the beginning of the pre-opening process.

October 30, 2020

Empathy & Shared Experience: A Franchisee’s Key to Success

Joanne Taylor’s journey to ownership of a Senior Helpers franchise began when she lost two family members within six months. She saw how difficult it was to navigate the world of hospitals, senior-care facilities, and in-home care. These experiences proved pivotal as she found herself at a…

September 3, 2020

Senior Helpers Sees Increase in Sales During COVID-19 as an Essential Service

Senior Helpers provides full in-home personal and companion care to seniors, including help with daily tasks, such as light housework, meal preparation, errands, transportation, medicine reminders, meal planning, and Alzheimer’s care. After 15 years of franchising and close to 350 units, Senior…

July 7, 2020

A Recession Resistant Business

Senior Home Care Franchising Continues to Grow … As 2020 began, even the most optimistic of economic sages were predicting that it was time for a downturn in the market – and perhaps even the next recession. A survey conducted by Duke University’s Fuqua School of Business in September 2019 revealed…