As a new franchisee, one of the most important questions you’ll ask yourself is: “where should I base my franchise?” It’s not always an easy answer, and the sheer number of options can often seem daunting. The good news is — Senior Helpers has home care franchise locations all across the United States, and we’re always looking to expand to new markets. Our services can be useful to seniors everywhere, regardless of community, so the options are virtually limitless. However, when choosing the perfect location for your home care franchise, there are a few specific factors you should consider.
Consider All Options
When opening any new business, the impulse is to rent an office space in a highly-trafficked downtown area, which may be quite expensive. Senior Helpers franchisees are required to have an office space, and we'll help you find a good location when you open a franchise. With a home care franchise, it’s entirely possible to dispatch caregivers to clients’ homes in an organized, effective manner.
Cost is probably the #1 factor that will weigh on your mind when choosing a location for your home care franchise. If you do choose to rent out an office space, you’ll want to consider property rental fees, maintenance costs, real-estate taxes, landlord insurance, and so forth. If you decide go this route, we can help you navigate the process. Our franchise team will be happy to advise you on how to identify the perfect (affordable) site, and identify any available means of financial assistance.
Find the Right Market
One of the most important factors is researching the city you’re in, and the market for your services. Always keep your target demographic in mind. Your city should have a relatively strong economy, and a need for your services without being over-saturated with competition. If your community is already home to several senior home care options, you might want to look elsewhere. More than the physical space from which you choose to operate your business, the community and market are crucial elements of determining your franchise’s success; always do your due diligence when it comes to selecting the perfect market, and you’ll be in good shape to hit the ground running.
If you’re ready to own your own home care franchise, reach out to us today for more information, or to get started.