Scaling a business is always a major challenge, but this is even more true for mission-driven companies like Senior Helpers. In a recent article written for Forbes, Senior Helpers CEO and founder Peter Ross recently outlined what it takes to scale a franchise startup without compromising its key values. Let’s dive in and take a look at how Senior Helpers has managed to walk the thin line between profit focused thinking and long-term sustainability and company culture.
Balancing Growth with Your Mission
The more a business grows, the more pressure there is to focus on profits and efficiency over the actual mission. This is where preparation and long-term vision truly come into focus. In a mission-focused industry such as senior care, it’s vital to remain vigilant with leadership that constantly reemphasizes the company's core values.
Ross believes that it all starts with strong leadership, and credits the success of Senior Helpers to the company’s ability to integrate its mission into every aspect of its growth:
I’ve found that the key to avoiding these compromises is setting clear boundaries on what can and cannot change as your company scales. It’s also important to identify warning signs early, such as disengaged employees, leadership misalignment or customer complaints about a shift in service quality.
We all know business leaders who are so focused on EBITDA that nothing else really matters. As mission-driven businesses, if all you see are the dollar signs, you can lose focus on what is truly important: the people you serve.
Staying Focused on The Company’s Mission
For a company to stay true to its mission in the face of mounting pressure to grow and increase profits, it has to have the right systems in place. In his experience founding and managing Senior Helpers, Ross believes that the key is to maintain a mission-focus on every decision, from hiring to business strategy:
This is why I believe in integrating the mission into decision making, hiring, and even product development so that every aspect of the company reflects its purpose. For example, I make it a point to remind each member of our organization of my belief that we are put on this planet to make a difference in people’s lives. That is a big belief statement, but it’s one that drives our decision making every day. And yes, it does impact how we do business. There are difficult choices to make; however, if we are driven by our core values, we can trust that our decisions will be the right ones.
Learn More About Our Home Care Franchise Opportunities
At Senior Helpers, maintaining our mission focus is about more than just words, it’s about action. When you join our team of franchisees and start your own senior care franchise, you can count on comprehensive support, extensive training, and a proven company culture that has helped us continue to grow and provide better services for our clients.
To learn more about our franchise startup opportunities and our proven systems for franchise expansion reach out to us online or book a call with our team at Senior Helpers today!