Running, and ultimately growing, your senior care franchise requires proper management of various elements, especially marketing and client lead generation. As the aim of your home care agency is to improve the lives of elderly adults and their families, the more seniors you can help, the more successful your business will be.
If you are in the process of completing due diligence before purchasing a senior care franchise, strategies for growth is likely on your radar. We have some tips that can help you thrive in this area.
Our Guide For Growing Your Senior Care Franchise
We have put together a few ideas that can magnify the voice of your business and draw in potential clients who could benefit from your services. Following through on these steps can also make your job more enjoyable as you fulfill your aims and ensure families in your local area have access to the support they need.
1. Establish a recognized presence in your community
Getting involved in your local community outside of the work you do on a daily basis is about so much more than getting your name out there. It’s about showing that you care about your fellow community members. By putting a face to your business, you’re also showing that you stand behind the work you do and are ready to go out of your way to make connections and nurture relationships.
There are a number of ways you can get involved in your community and thereby more firmly establish your presence as a trusted senior care franchise. For example, you and your team could sponsor or volunteer at local events, such as health fairs or the Walk to End Alzheimer’s. You could also become a guest speaker at a local senior center and give talks on relevant topics such as improving memory and behaviors that promote healthy aging.
2. Explore untapped potential client sources
In the area of home care, word of mouth marketing from current and existing clients offers one of the best sources of referrals. However, it’s important to avoid overlooking other opportunities to draw in potential clients.
For example, you can find referral partners working in healthcare by getting a conversation started with clinics in your area and maintaining a close relationship with hospital discharge planners, nursing staff, and other healthcare professionals. Whether you ask to leave some brochures in the waiting room or drop by every now and then for a chat, these gestures can help ensure staff members know who to recommend when patients need home care.
3. Take advantage of the power of digital marketing.
Even if you have a potential client who knows of your senior care franchise thanks to your participation in a community event or through a referral from a healthcare provider, they will likely first search for information about your business online before contacting you directly. That’s why it is so important to develop a solid online presence for your senior care franchise from the get-go.
Maintaining your presence online requires the use of numerous platforms. First, it is essential to have an up-to-date website that is easy to navigate across devices. In addition, your website should be optimized for web searches using a proven SEO strategy. This will help ensure potential clients can actually find your page when they search for it.
You will also want to take the time to make sure your business can be found on other frequently used platforms, such as Google Maps, Yelp, and Facebook, and that all contact details are correct across these profiles.
Enjoy Experienced Support When Growing Your Senior Care Franchise
At Senior Helpers, we know how important it is to continue growing your business even after you’ve gotten off to a solid start. Our senior care franchise model removes the guesswork of growth by giving you the tools and resources to thrive, as well as experienced guidance from our experts at every stage. This comprehensive support with growth is one of the many reasons entrepreneurs so often choose to partner with our franchise rather than opening a home care business all on their own.
As a Senior Helpers franchisee, you will have a personalized marketing and lead generation campaign to utilize as a road map. You will also benefit from our national lead generation program, making it simpler for you to grow your client base. Plus, since we are one of the most trusted senior care brands in the country, you can quickly build a recognizable local presence and a reputation that your fellow community members trust.