How to Start an Elder Care Business: The Process

How to Start an Elder Care Business: The Process

July 20, 2018
Categories: Blog

We know how important it is to have a thorough understanding of the franchise process before making the important decision to invest. That’s why Senior Helpers has created the Discovery Process—a comprehensive step-by-step overview of the Senior Helpers brand, to help you evaluate whether you’ll be a good fit. We want our new franchisees to share our vision for success, and be thoroughly prepared for the exciting process of owning an elder care business. The following should give you a good idea of what you can expect from our franchising process.

First Call

The initial call is all about giving you a general overview. In addition to learning about your goals for owning an elder care business, we’ll review available territories and have you fill out a brief preliminary consideration form.

Concept Discussion

This one-hour call is designated for discussing our company history, vision, and brand differentiators. We conduct a thorough review of our range of services so you know exactly what we offer, and make sure you understand what makes Senior Helpers unique in the home care field. At the end of this call, we will send you our Franchise Disclosure Document (FDD), which contains more detailed information on the investment costs, as well as a financial performance representation of our territories.

Training and Operations Discussion

The purpose of this call is to review the FDD and the support you can expect to receive from the operations and training teams. Step-by-step guidance is given for office setup, operational policy and procedures, staffing, financial planning and licensing, and regulations. Further support also includes organizational chart analysis, training systems to ensure your team is aware of and prepared to implement industry trends, marketing, compliance, and operational reviews.

Marketing and Information Technology Discussion

This discussion will center on the role of our marketing team in driving new business to your Senior Helpers business. Our world-class marketing team is equipped to provide commercials, radio spots, and other campaigns designed to create maximum awareness of your franchise. We will also make sure you are properly educated about our newest technology software, Kinnser ADL, and how it has influenced the way we conduct businesses.


Before owning an elder care business yourself, it’s important for you to speak with those who are already part of the Senior Helpers family. We want you to have the opportunity to ask our current franchisees any questions you may have, and benefit from their unique perspective.

Interview with Senior Management

Speak with a member of senior management to get an in-depth understanding of our vision, core values, and direction. As we draw closer to potentially awarding you the franchise opportunity, this is also a chance for us to get to know you better.

Meet the Team Day

Once officially approved, you will be invited to visit our corporate headquarters in Timonium, Maryland to meet our corporate team. Individual meetings with key team members will provide a full overview of each department. This is the final step in the Discovery Process, and at the end of the day you will be guided through the signing of the onboarding documents. If you’re excited to get started on our Discovery Process, contact Senior Helpers today to take the first step!