As a new senior care franchisee, you can count on Senior Helpers® for an abundance of support. We provide extensive training, protected territories, and detailed senior care franchise marketing strategies to help get your business off the ground.
Off to the Races with Our Senior Care Franchise Marketing Strategies
As a starting point, we offer every new franchise an ‘Off to the Races’ marketing plan that covers marketing and lead generation designed to target your specific local market. With our extensive initial support, you can be sure to start things off the right way as you build your senior care franchise.
Continued Support to Grow Your Senior Care Franchise
As your business starts to grow, you can always count on continued support from the team at Senior Helpers. Every franchisee enjoys the benefits of monthly blog posts, lead generation and social media posts from our support center.
We also provide every new franchisee with extensive training that helps you gain the skills to build relationships with future sources of referrals. In addition, our support center maintains your Google Business Profile listing. We will receive client reviews and publish every 5-star review on your website.
Additional Senior Care Franchise Marketing Strategies
As a new Senior Helpers home care franchisee, you’ll certainly have all the support you need to get off on the right foot. To continue growing your business beyond the initial start-up phase, here are a few key marketing strategies to keep in mind:
Understand who You’re Targeting
With senior care, it’s important to not only target your marketing towards seniors. After all, it’s quite often their relatives who are the ones making decisions about hiring a care service.
Analyze Your Competition
Every local market is different, so it’s on each franchisee to figure out where the gaps are within the local industry and take advantage of these entry points where you can reach people in ways that are not currently being utilized by other care services. Our operations team will be there to guide you and provide feedback that caters to your local market.
Capitalize on Good Word-of-Mouth
While we rely on the internet for most things nowadays, when it comes to providing home care for elderly residents, word-of-mouth can be an extremely powerful marketing tool. People are simply more likely to trust a home care service if it's recommended by someone they know, so encouraging your clients to recommend your service can be a great tool.
Optimize Your Online Presence
It’s vital that your potential clients are able to find your contact info as quickly as possible online. Our team will closely monitor and update your Google Business Profile to ensure all information is up to date. You’ll also get monthly blog posts with SEO to help boost your online presence and Google search.
A Trusted National Brand With Proven Success
With hundreds of locations and a growing footprint across the U.S., Senior Helpers stands out as one of the most recognizable and trusted home care brands in the senior services market. Our national presence matters because when you launch your own Senior Helpers franchise, you’re not starting from zero. You’re stepping into a market with established brand awareness, marketing systems, and referral credibility already in play. That gives new franchisees an important head-start in gaining trust, accelerating business development, and leveraging proven service offerings in their local community.
Your Own Protected Territory
In addition to providing detailed marketing support to our new franchisees, Senior Helpers also provides every individual senior care franchise with its own protected territory with at least 30,000 local seniors. This means that other Senior Helpers franchise owners are prohibited from offering any services within this specific area. This will give you a terrific starting point with which to utilize the marketing strategies we’ve outlined above and connect with seniors within your area.
Learn More About Our Home Care Franchise Opportunities
Ready to put these senior care franchise marketing strategies to the test with your new senior care franchise? To learn more about what it takes to get started and the full range of support Senior Helpers provides to our new franchisees, contact us online or schedule a call today!