Starting a home care agency comes with several hurdles, including how to get a home care license. Unless you have a background in the senior care industry, you probably have some big questions around home care licensing — questions like: • “Do I need a license to operate a home care business in my…

Building a profitable home care agency depends on a strong marketing strategy. Home care marketing is what allows you to reach new clients and grow your business. That’s true whether you’re focused on word-of-mouth referrals, digital marketing, traditional media, or a mix of marketing channels.  …