Archives for Blog

Market Research for Aging in Place Franchises

Market Research for Aging in Place Franchises

December 6, 2022 By Rob Cantrell
Categories: Blog
At Senior Helpers®, we are proud to consistently be ranked among the best aging in place franchises in the country. While we believe our success is in large part due to our commitment and passion for helping elderly adults, we also know that the right marketing strategy plays a crucial role in the…
Continue reading
An Entrepreneur’s Guide to Home Care Licensing

An Entrepreneur’s Guide to Home Care Licensing

November 29, 2022 By Rob Cantrell
Categories: Blog
Starting a home care agency comes with several hurdles, including how to get a home care license. Unless you have a background in the senior care industry, you probably have some big questions around home care licensing — questions like: • “Do I need a license to operate a home care business in my…
Continue reading
7 Home Care Marketing Tips for Local Agencies

7 Home Care Marketing Tips for Local Agencies

November 15, 2022 By Rob Cantrell
Building a profitable home care agency depends on a strong marketing strategy. Home care marketing is what allows you to reach new clients and grow your business. That’s true whether you’re focused on word-of-mouth referrals, digital marketing, traditional media, or a mix of marketing channels.  …
Continue reading
How to Recruit Caregivers: Staffing & Retention for Agencies

How to Recruit Caregivers: Staffing & Retention for Agencies

September 6, 2022 By Rob Cantrell
Categories: Blog
For modern senior care providers, there’s no bigger challenge than caregiver recruitment and retention. Over the past decade, the supply of qualified caregivers has failed to keep pace with demand for in-home care services. This has resulted in staffing shortages within the industry and increased…
Continue reading